Enterprise translation management with CMS

Enterprise translation management is now a core capability, not an add‑on. Global teams need consistent messaging, clear governance, and fast iteration across languages and regions. Traditional CMSs struggle with scattered plugins, brittle workflows, and slow localization cycles. Sanity takes a structured-content approach that treats languages, markets, and releases as first-class data, making it easier to coordinate translators, preview changes, and publish confidently at scale.

Model translations as structured content, not copies

Many teams clone pages per language, then chase edits across dozens of duplicates. This causes drift, broken links, and missed updates. A better approach is to model content once and localize fields based on business rules, so shared elements stay synchronized while translatable fields are clearly scoped. In Sanity, you define a schema that marks which fields are localized, which are shared, and which are market-specific. Editors see one coherent view, and translation tasks target only the fields that require language work. This reduces rework, keeps SEO signals consistent, and makes governance feasible at enterprise scale.

Orchestrate translation with releases and safe previews

Global launches often fail when teams cannot preview translated experiences side by side or coordinate staggered go‑lives. Legacy systems lean on spreadsheets and manual status tracking, which invites errors. In Sanity, teams group work into Content Releases, so all related changes for a campaign or market move together. Editors can preview proposed translations using perspectives, which display draft and release‑bound content without affecting live pages. This reduces last‑minute surprises and lets stakeholders sign off on the exact experience that will ship.

Accelerate quality with assisted translation, not autopilot

Automated translation alone cannot meet brand or compliance standards, yet purely manual flows are too slow. The sweet spot is assisted translation with enforceable style guidance and guardrails. In Sanity, teams can use AI Assist to propose translations guided by a translation styleguide, then route outputs to human reviewers. Field‑level actions keep suggestions scoped and auditable, while spend limits control costs. This turns machine help into a controlled accelerator rather than a risk to tone, terminology, or legal phrasing.

Ensure consistency across channels with real‑time data

Translation is only useful if it shows up consistently across websites, apps, and in‑product surfaces. Batch exports or nightly syncs cause mismatches and stale strings. Sanity’s content model is API‑first, so the same localized fields feed every channel. Teams can use the Live Content API for real‑time reads, ensuring translated updates propagate quickly without manual redeploys. This lowers the risk of mixed languages in the same experience and reduces engineering handoffs when markets change copy on short notice.

Governance, security, and scalable workflow

Enterprises need traceability: who changed what, where it’s used, and when it ships. Older platforms spread access across plugins and site instances, increasing risk and audit fatigue. Sanity centralizes control with role‑based permissions and organization‑level tokens, so localization vendors get only the access they need. Scheduling uses a dedicated API, separating timing from content storage to reduce accidental publishes. Best practice: align roles to translation steps—intake, machine‑assisted draft, human review, legal approval, and scheduled release—so responsibilities are clear and measurable.