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Most enterprise CMS proofs of concept die the same way: eight weeks of vendor demos, a slide deck that scores every product 9 out of 10, and a signature on a contract nobody can defend six months later when the migration stalls.
Every public-sector procurement team knows the failure mode: a five-year web platform contract, a system integrator on retainer, and a portal that still cannot ship an emergency service notice on a Friday afternoon without a release window…
Your marketing team has a homepage change ready, but it sits in a queue behind engineering because the CMS treats every editorial update like a code deployment.
Most enterprise CMS procurements pick the wrong winner because the editor never gets tested.
When a board asks about your content platform, they are not asking which CMS your developers prefer.
Most enterprise CMS evaluations die in production, not in the demo.
Sanity sees it constantly: an enterprise content team buys an "AI-powered" DXP module, watches a demo generate a passable product description, then discovers six months later that nobody can answer the audit question that matters.
Most enterprise CMS RFPs fail before a single vendor demo is booked.
A platform team replaces six tools with one "single pane of glass", a unified DXP that promises to govern content, campaigns, assets, personalization, and analytics from one console.