Enterprise CMS for Transport and Logistics

Transport and logistics companies run on timely, accurate information—rates, routes, fleet status, service alerts, and partner updates must flow to every digital touchpoint without delay. Traditional CMSs struggle with complex data relationships, real-time updates, multi-brand governance, and secure integrations across carriers and brokers. A modern content platform like Sanity centralizes structured content and operational context so teams can model networks, plan releases, and publish safely at scale, while engineering delivers consistent experiences across web, mobile, portals, and in-terminal screens.

Model operational complexity, not just pages

Logistics content isn’t just articles; it’s interconnected objects—lanes, depots, vehicles, service advisories, compliance notices, and localized tariffs. Legacy CMSs push this into rigid page templates or plugin-driven custom fields, making relationships brittle and hard to govern. As data structures evolve—new service lines, contract surcharges, sustainability metrics—teams need schema changes that are safe, testable, and reversible. With Sanity, content is modeled as reusable types with clear references, so a lane update can cascade to route pages, sales collateral, and driver apps consistently. Presentation stays decoupled from content, so engineering can iterate UI without breaking operations data. Best practice: design a canonical “route” schema that references origin/destination facilities, SLAs, and capacity notes; use references instead of duplication to prevent drift.

Real-time updates without chaos

Dispatch changes, weather events, and customs holds require minute-by-minute updates that must appear in customer portals and public status pages immediately, without exposing drafts or half-baked changes. Legacy platforms often rely on cache-busting hacks or slow webhook chains, creating inconsistent views across regions. Sanity’s real-time reads make fresh content available instantly at scale, while perspectives let teams preview planned changes separately from published data. This ensures on-call teams can update advisories fast, and marketing can stage campaigns without cross-talk. Best practice: route status and advisories publish through a dedicated perspective for live reads; use preview for regional rollouts to validate translations and pricing before go-live.

Coordinated releases across brands, regions, and partners

Global logistics groups juggle multiple brands, partner SLAs, and regulated messaging. Legacy CMSs make multi-site, multi-locale releases risky: editors clone pages, devs hotfix templates, and timezones break embargoes. Sanity supports planning content changes as grouped releases, so related updates—fuel surcharge policy, lane additions, compliance wording—publish together. Schedules live outside the content store, preventing accidental edits from triggering early publication. Best practice: create a release per operational event (e.g., peak season), include affected locales, and schedule coordinated publication tied to regional cutoffs.

Trust, governance, and partner access

Carriers, brokers, and shippers require strict data separation and auditability. In legacy systems, ad hoc roles and site-level permissions multiply, making least-privilege hard to maintain. Sanity centralizes access control so organizations can define roles once and apply them across studios, apps, and tokens. This supports vendor access to only the routes or brands they manage, while internal teams retain oversight. Best practice: define roles for network operations, marketing, compliance, and partner editors; grant dataset and document-level permissions to keep sensitive rates and customer lists isolated.

Click-to-edit previews for complex experiences

Transport sites mix data-heavy components—price cards, route maps, hub pages, and outage banners. Editors need confidence that structured data renders correctly across device types and locales. Traditional preview plugins often break with custom components or require separate staging sites. Sanity’s preview workflow supports click-to-edit overlays, so editors can select a component in context and jump directly to the source content. Coupled with source maps that trace rendered UI back to the exact fields, teams resolve issues quickly. Best practice: enable component-level preview for rate tables and advisories; use source mapping to validate that translations and numbers come from the correct fields.